Mixed reality (MR) technologies are redefining retail by blending digital and physical experiences to engage consumers in new, immersive ways. This study explores the benefits of AR and VR for both retailers and shoppers, highlighting how these tools are reshaping the future of shopping. As adoption grows, MR is becoming a key differentiator for brands looking to elevate in-store engagement and bridge the gap between online and offline experiences.

Animation is emerging as a powerful tool in email marketing, with the potential to boost engagement and drive results. This study combines campaign data and consumer feedback to examine the impact of animated content on click-through and conversion rates. The findings demonstrate that well-executed animations can significantly enhance performance, underscoring their value in capturing attention and encouraging user engagement within email campaigns.