This article explores the potential of MR technologies in enhancing consumer engagement within the retail sector. We will examine the benefits of AR and VR for both retailers and customers, analyze current applications across various retail segments, and discuss the exciting possibilities these technologies hold for shaping the future of shopping, The retail landscape is undergoing a significant transformation driven by evolving consumer expectations and the rise of e-commerce. Brick-and-mortar stores face the challenge of creating engaging and interactive experiences that compete with the convenience and personalization offered online. Mixed reality (MR), encompassing augmented reality (AR) and virtual reality (VR), presents a novel approach for retailers to bridge the gap between the physical and digital worlds.