Mixed reality (MR) technologies are redefining retail by blending digital and physical experiences to engage consumers in new, immersive ways. This study explores the benefits of AR and VR for both retailers and shoppers, highlighting how these tools are reshaping the future of shopping. As adoption grows, MR is becoming a key differentiator for brands looking to elevate in-store engagement and bridge the gap between online and offline experiences.

Interactive e-textiles are revolutionizing the textile industry by merging technology with everyday fabrics to create smart, functional clothing. This study explores their growing applications in fashion, healthcare, and sportswear, highlighting the technologies driving these innovations—such as embedded sensors, conductive fibers, and responsive materials. As e-textiles continue to evolve, they hold the potential to transform how we dress, monitor health, and interact with our environment.