Animation is emerging as a powerful tool in email marketing, with the potential to boost engagement and drive results. This study combines campaign data and consumer feedback to examine the impact of animated content on click-through and conversion rates. The findings demonstrate that well-executed animations can significantly enhance performance, underscoring their value in capturing attention and encouraging user engagement within email campaigns.

Strategic use of interactive content is becoming a powerful tool for boosting audience engagement in digital marketing. This study takes a mixed-methods approach to examine its effectiveness across platforms, pinpoint key engagement metrics, and explore how interactive formats strengthen the relationship between brands and consumers.