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Mixed reality (MR), Augmented Reality (AR), virtual reality (VR), consumer engagement, retail experience, product visualization, virtual try-on, in-store navigation yaman barakat Mixed reality (MR), Augmented Reality (AR), virtual reality (VR), consumer engagement, retail experience, product visualization, virtual try-on, in-store navigation yaman barakat

Mixed Reality Retail

Mixed reality (MR) technologies are redefining retail by blending digital and physical experiences to engage consumers in new, immersive ways. This study explores the benefits of AR and VR for both retailers and shoppers, highlighting how these tools are reshaping the future of shopping. As adoption grows, MR is becoming a key differentiator for brands looking to elevate in-store engagement and bridge the gap between online and offline experiences.

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