Boosting follower engagement on Instagram requires a thoughtful mix of content strategy and data-driven decisions. This study uses both qualitative and quantitative methods to uncover the factors that most influence engagement, such as content type and posting frequency. The findings offer practical recommendations for marketers, emphasizing the need for tailored strategies that align with the preferences of different audience segments.

Emerging tools in social media analytics are transforming how marketers approach data-driven strategy. This study examines the purpose, methodologies, and key findings of these technologies, offering insights into how they enhance audience engagement, improve campaign performance, and support smarter decision-making in social media management.