Modern transportation systems are undergoing a radical transformation through smart infrastructure, leveraging IoT, AI, and big data to optimize urban mobility. These innovations address critical challenges—from reducing traffic congestion to improving road safety—through real-time monitoring and predictive analytics. The integration of autonomous vehicles and adaptive traffic management further enhances efficiency, laying the foundation for sustainable, connected cities.

Emerging tools in social media analytics are transforming how marketers approach data-driven strategy. This study examines the purpose, methodologies, and key findings of these technologies, offering insights into how they enhance audience engagement, improve campaign performance, and support smarter decision-making in social media management.