Leveraging TikTok for brand growth requires a mix of creativity, strategy, and audience insight. This study analyzes successful case studies and industry perspectives to identify effective methods for building visibility on the platform. The findings underscore the importance of engaging content, targeted marketing, and interactive strategies in driving brand success and achieving meaningful reach on TikTok.

Boosting follower engagement on Instagram requires a thoughtful mix of content strategy and data-driven decisions. This study uses both qualitative and quantitative methods to uncover the factors that most influence engagement, such as content type and posting frequency. The findings offer practical recommendations for marketers, emphasizing the need for tailored strategies that align with the preferences of different audience segments.