Typography's Impact on Branding

This Article investigates the profound influence of typography on brand perception, exploring how font choices in branding affect consumer attitudes and behaviors. Employing a mixed-methods approach, including qualitative analysis and experimental design, this study examines various typographical elements and their impact on brand perception across diverse demographic segments. Findings reveal significant implications for marketers and designers in enhancing brand identity through strategic typography, contributing to a deeper understanding of visual communication in brand management.