High-quality video production plays a pivotal role in shaping consumer behavior, from engagement to purchasing decisions. Through a combination of surveys and interviews, this study investigates the impact of production quality on audience response. The results show that polished, well-produced videos enhance brand perception, deepen engagement, and increase purchase intent—making a strong case for businesses to invest in premium video content as a competitive advantage in the digital space.

Typography plays a powerful role in shaping how consumers perceive brands. This study explores how font choices influence attitudes and behaviors, using a mixed-methods approach that combines qualitative analysis with experimental research. By examining key typographic elements across different demographics, it uncovers valuable insights for marketers and designers aiming to strengthen brand identity through strategic visual communication.