Cinematic techniques are increasingly shaping how corporate stories are told, making communication more engaging and impactful. This study draws from literature and case studies to identify key elements—such as cinematography, editing, sound design, and narrative structure—that enhance storytelling in corporate videos. The findings provide practical insights for enhancing audience perception and refining communication strategies in business settings.

Immersive video technologies, such as virtual reality (VR) and augmented reality (AR), are reshaping the future of filmmaking. This study explores how these tools are changing storytelling, production methods, audience engagement, and the creative workflow. Through a mixed-methods approach, it examines current trends, adoption hurdles, and the broader impact of VR and AR on the evolution of the film industry.