Social media has become a powerful force in shaping modern governance, offering new pathways for transparency, public engagement, and policy influence. At the same time, it addresses critical challenges such as misinformation, echo chambers, and the risks of manipulation and foreign interference. The findings underscore the need for balanced strategies that harness social media’s potential while safeguarding democratic values and public trust.

Effective use of social media algorithms is crucial for enhancing content visibility and engagement. This study examines strategies and tools used to analyze and optimize algorithmic performance, uncovering the factors that most influence reach. It provides actionable insights for creators, marketers, and platform managers seeking to enhance the performance of their content in competitive digital environments.