Measuring Social Media Success

Measuring the success of social media campaigns requires a balanced approach that blends data with context. This study examines methodologies and key metrics—drawing from literature, campaign case studies, and expert interviews—to identify the most effective ways to evaluate performance. The findings underscore the importance of integrating quantitative KPIs, such as engagement, conversion, and ROI, with qualitative insights, including sentiment analysis and user feedback. The research highlights the importance of brands adopting a multidimensional measurement strategy, continually refining their efforts based on real-time, data-driven insights.