The Impact of AR and VR on Consumer Engagement examines how immersive technologies, such as Augmented Reality (AR) and Virtual Reality (VR), are transforming the way businesses engage with consumers. From personalized shopping experiences and interactive marketing campaigns to virtual product demonstrations, AR and VR are revolutionizing engagement, enhancing brand loyalty, and providing businesses with innovative tools to create deeper, more meaningful customer interactions.

Virtual reality is transforming cognitive behavioral therapy by creating customizable, controlled environments for exposure therapy and anxiety management. Clinical studies demonstrate VR's efficacy in treating phobias, PTSD, and social anxiety disorders. While hardware costs and clinician training present adoption barriers, the technology's scalability potential could democratize access to evidence-based mental health interventions.